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jeansheart

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History of jeans

On the 20th of may, 1873, Levi Strauss together with the tailor Jacob Davis saw their patent on what they called the waist overalls get patented. This was the foundation of a new era of workwear and fasion and above all they created a lifestyle. For decades the fashion of jeans have evolved and proudly been worn by everyone from gold diggers, cowboys, rock legends to young men and women in recent days with high fashion standards. Jeans, which are made of denim fabric named after a town in southern France, have after 140 years become the single most used and appreciated piece of clothing you can find on the market. According to us this is just the beginning…

We Love Jeans (WLJ) Vision

WLJ vision is to create the leading site where you can buy & sell all kinds of jeans and denim products on the Scandinavian online market.

A denim world where you as a consumer and visitor can find and contribute with all kinds of information and history that jeans has created during all these years. We are creating a jeans dictionary, Wikijeans, where we share information and history regarding everything from brands, models to tips & tricks. WLJ also wants to be a first hand choice for both new and exciting jeans brands as well as already existing brands. Therefore we continuously look for new and creative companies which wants to expand together with us.

We welcome you to follow the everyday life of our blogs where you can take part of fashion tips and feel the inspiration!

Jeans Recycling

Denim is a strong cottonfabric which rarely reaches its last thread and with this in mind a growing second hand market is ready for you when you grow out of, or get tired of your jeans. Instead of piling them in the closet at home or worst case, throwing them in the trash, put them out for sale on this second hand market. Give people a chance to give them new life and at the same time not contribute to energy and environment misuse.

Recycle your jeans!